Condé Nast Announce a Special Issue of Domino Magazine

The unexpected demise of Domino magazine is something that I still ponder and hear people talking about, 2 year later! I even still have all my copies of Domino.  I really don’t know why I’ve kept them but I have.  Yes, yes I understand all the business reasons why Domino was shuttered but I ask -  Was it a premature decision?

I ask from a brand loyalty point of view.  Yesterday’s announcement of the special issue of Domino, Quick Fixes set to hit newsstands in April has created such a buzz online.  Hearts are a flutter with the idea of a more Domino , and some are even hoping that the magazine maybe coming back.  I’ve seen so many people from different business sectors posting about the announcement, and people’s comments are so heartfelt, almost swooning at the idea of more Domino.  The Domino Facebook page that has been inactive since 2009 lit up like a Christmas tree yesterday with over #1300 fans liking the announcement.  Talk about brand loyalty, and a pent up demand for a more of a brand.

Domino magazine struck a chord for me, and I believe others, because it was “achievable,” finally a home decor mag we could not only oogle over but we could actually implement in our own personal way for our home.   Domino broke it down, showed us how to infuse personal fashion sensibilities into the home and more than anything inspired us with real people’s before and afters.  Domino was a trailblazer in the home decor editorial world that has become an icon, a much loved, and missed icon.  We raved about the magazine, and we still do. 

Rue, Lonny, and so many others have their own vibe yet definitely take a page from Domino.  So I ask – what if Domino was brought back?  Would it survive today?  Maybe an e-zine?  I think it would, and I think we would love it!

Best

Suz