H&M Continue to Strike a Chord with High End Designers

First Versace in 2012 and now Marni, the iconic, eclectic Italian designer brand.  H&M, as a company and a brand continues to embrace the fashion world and its super stars.  Their partnerships and the products of said partnerships are quickly consumed by fashionistas, who appreciate the trend forward clothing and who thrive on their lower prices.

Marni is known for their distinctive style and wonderful color combinations both of which are present in the H&M collection.  The collection also features a quirky t-shirt as a fund raiser for the Red Cross in Japan (read more about it on the Marni blog)

Brand driven partnerships that create a limited edition capsules of products give a broader consumer base a taste of an amazing designer and an in-store and press story for a global retailer – a win win.  Watch a great video about the collaboration between Marni and H&M

Best

Suz